recognition tests

recognition tests
The post-testing procedure used in advertising to investigate the ability of respondents to recognize advertisements to which they were previously exposed in an interview.

Big dictionary of business and management. 2014.

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  • Recognition heuristic — The recognition heuristic has been used as a model in the psychology of judgment and decision making and as a heuristic in artificial intelligence. It states: [Goldstein, D. G., Gigerenzer, G. (2002). Models of ecological rationality: The… …   Wikipedia

  • recognition — recognitional, adj. recognitive /ri kog ni tiv/, recognitory /ri kog ni tawr ee, tohr ee/, adj. /rek euhg nish euhn/, n. 1. an act of recognizing or the state of being recognized. 2. the identification of something as having been previously seen …   Universalium

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  • Optical mark recognition — (also called Optical Mark Reading and OMR) is the process of capturing human marked data from document forms such as surveys and tests. Contents 1 OMR background 2 OMR software 2.1 Open Source …   Wikipedia

  • Facial recognition system — A facial recognition system is a computer application for automatically identifying or verifying a person from a digital image or a video frame from a video source. One of the ways to do this is by comparing selected facial features from the… …   Wikipedia

  • Named entity recognition — (NER) (also known as entity identification (EI) and entity extraction) is a subtask of information extraction that seeks to locate and classify atomic elements in text into predefined categories such as the names of persons, organizations,… …   Wikipedia

  • Speech recognition — For the human linguistic concept, see Speech perception. The display of the Speech Recognition screensaver on a PC, in which the character responds to questions, e.g. Where are you? or statements, e.g. Hello. Speech recognition (also known as… …   Wikipedia

  • Iris recognition — Infobox Anatomy Name = Iris Latin = Caption = The iris is the green/grey/brown area. The other structures visible are the pupil in the centre and the white sclera surrounding the iris. The overlying cornea is pictured, but not visible, as it is… …   Wikipedia

  • Object recognition — in computer vision is a task of finding given object in an image or video sequence. Humans recognize a multitude of objects in images with little effort, despite the fact that the image of the objects may vary somewhat in different view points,… …   Wikipedia

  • London Tests of English — The London Tests of English are international English language exams for speakers of English as a foreign language (EFL).They are developed by Pearson Language Tests, a new business unit of the Pearson group which is dedicated to language testing …   Wikipedia

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